> For the complete documentation index, see [llms.txt](https://tappadsdocs.gitbook.io/tappads/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://tappadsdocs.gitbook.io/tappads/publishers/why-work-through-tappads.md).

# Why work through TappAds

* You don't have to integrate with each advertiser, you integrate with us once and that's it.
* We manage targeting and budgets and set up the tasks ourselves, you don't have to do anything manually.
* We manage user blacklists on our end, so we don't show tasks to people who have already been in the app (this increases conversion many times over)
* We see the clicks and manage the conversion. If the conversion rate is too low, we increase the price or disable the task.
* The ability to multi-step tasks. We show new users the easiest task: launch the application. For those who have already launched the app - show the next task (e.g. reach the 2nd level), etc. This significantly increases your monetisation per user
* Ability to blacklist/whitelist advertisers and add tasks only after approval