> For the complete documentation index, see [llms.txt](https://tappadsdocs.gitbook.io/tappads/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://tappadsdocs.gitbook.io/tappads/advertisers/instructions-for-integration/integration-for-mobile-apps-promotion.md).

# Integration for Mobile Apps promotion

You can run user acquisition campaigns for your mobile app. The integration process depends on your Mobile Measurement Partner (MMP).

Here’s the general process:

1. **Click Tracking**: TappAds sends a click to the tracking link, including its `clickid` parameter.
2. **App Installation**: The user installs the app.
3. **Attribution**: The Mobile Measurement Partner (MMP) attributes the installation to a specific click.
4. **Postback**: The MMP sends a postback to TappAds, containing the `clickid` from Step 1.

***

### Integration with AppsFlyer

TappAds is integrated with AppsFlyer through Media Surfer. 

Make sure to select the `mediasurfer_int` integration in AppsFlyer. 

***

### Integration with Adjust

For campaigns using Adjust, advertisers provide links in the following format:

```arduino
https://app.adjust.com/XXXXXXX
```

* **Format Details**:
  * `XXXXXXX`: Alphanumeric string without special characters (e.g., `https://app.adjust.com/bc7u4us`).
  * If separate links for iOS and Android are not provided, the link is universal and will redirect to the correct app store.
* **Steps for Integration**:
  1. Open [Adjust Partners Page](https://partners.adjust.com/).
  2. Enter the original link provided by the advertiser in the first field.
  3. Add the install callback link:

     ```bash
     https://wallapi.tappads.io/v1/tapp-cpa?click_id={clickid}
     ```
  4. Verify that the `{clickid}` macro is correctly recognized under the "Placeholders" section.
  5. Generate the final link.
  6. If needed, add extra parameters to support campaign naming, such as:

     ```
     campaign=tappads&adgroup=campaign1
     ```

***

### Integration with AppMetrica

For AppMetrica, you can use any tracker and include a separate postback for installations, formatted like this:

```bash
https://wallapi.tappads.io/v1/tapp-cpa?click_id={click_id}
```

* **Example Process**:
  1. Use the tracker and add the postback for installation.
  2. Append these parameters for detailed tracking:

     ```ruby
     ?click_id={clickid}&device_ua={ua}&device_ip={ip}
     ```
* **Final URL Example**:

  ```arduino
  https://redirect.appmetrica.yandex.com/serve/461330015817114321?click_id={clickid}&device_ua={ua}&device_ip={ip}
  ```

Provide this final link to TappAds to launch the campaign.