Integration for Mobile Apps promotion

You can run user acquisition campaigns for your mobile app. The integration process depends on your Mobile Measurement Partner (MMP).

Here’s the general process:

1. Click Tracking: TappAds sends a click to the tracking link, including its clickid parameter.

2. App Installation: The user installs the app.

3. Attribution: The Mobile Measurement Partner (MMP) attributes the installation to a specific click.

4. Postback: The MMP sends a postback to TappAds, containing the clickid from Step 1.

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Integration with AppsFlyer

TappAds is integrated with AppsFlyer through Media Surfer.

Make sure to select the mediasurfer_int integration in AppsFlyer.

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Integration with Adjust

For campaigns using Adjust, advertisers provide links in the following format:

https://app.adjust.com/XXXXXXX

• Format Details:

  • XXXXXXX: Alphanumeric string without special characters (e.g., https://app.adjust.com/bc7u4us).

  • If separate links for iOS and Android are not provided, the link is universal and will redirect to the correct app store.

• Steps for Integration:

  1. Open Adjust Partners Page.

  2. Enter the original link provided by the advertiser in the first field.

  3. Add the install callback link:

     https://wallapi.tappads.io/v1/tapp-cpa?click_id={clickid}

  4. Verify that the {clickid} macro is correctly recognized under the "Placeholders" section.

  5. Generate the final link.

  6. If needed, add extra parameters to support campaign naming, such as:

     campaign=tappads&adgroup=campaign1

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Integration with AppMetrica

For AppMetrica, you can use any tracker and include a separate postback for installations, formatted like this:

https://wallapi.tappads.io/v1/tapp-cpa?click_id={click_id}

• Example Process:

  1. Use the tracker and add the postback for installation.

  2. Append these parameters for detailed tracking:

     ?click_id={clickid}&device_ua={ua}&device_ip={ip}

• Final URL Example:

  https://redirect.appmetrica.yandex.com/serve/461330015817114321?click_id={clickid}&device_ua={ua}&device_ip={ip}

Provide this final link to TappAds to launch the campaign.