> For the complete documentation index, see [llms.txt](https://tappadsdocs.gitbook.io/tappads/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://tappadsdocs.gitbook.io/tappads/advertisers/how-much-does-a-user-cost.md).

# How much does a user cost?

### How much does a user cost?

**Promotion of Telegram Mini Apps:**

* Starting at **$0.03** per unique click/visit (no integration required)
* Starting at **$0.08** for launching the app by a new unique user
* Starting at **$0.14** for a quick action within 10 seconds (e.g., completing onboarding)
* Starting at **$0.2** for an action within 20 seconds (e.g., completing any task on the Earn screen)
* **TBD** — more complex actions

**Telegram Channel Subscriptions:**

* Starting at **$0.04** per channel subscription

**Mobile App Installations:**

* Starting at **$0.6** per mobile app installation (CPI)

**Targeting Markups:**

* **Premium users only** — x3
* **Specific geos** — x1.5
* **iOS only** — x1.5